By the end of this 45- hour training program hotel participants will:
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Be able to implement digital media strategies and tactics
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Gain insight into the main components of digital marketing strategy and its impact on business objectives
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Become more confident running multichannel digital strategies and utilizing them to have a positive impact on the hotel business
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Understand how to plan content and create content in different formats
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Demonstrate an understanding of the latest trends and technologies that are driving change in digital marketing
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Deploy the latest strategies to plan, execute, and assess a comprehensive and effective digital media campaign
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Formulate, plan, and execute effective digital marketing strategies with the right channel mix
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Gain an in-depth understanding of the various digital marketing disciplines: search engine SEO, social media marketing, PPC, web analytics, mobile marketing, email marketing, and digital marketing strategy
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Master digital marketing execution tools: Google Analytics, Google Ads, Facebook & Instagram ads manager, and the different dashboards on LinkedIn, Twitter, Tiktok, Snapchat and YouTube
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Attract a larger audience and communicate with influencers
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Learn the latest tips and tricks in addition to the dos and don’ts in content marketing and digital media buying
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Craft a digital paid media plan based on benchmarks to be able to reach business objectives
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Conveying authenticity and boosting experiential tourism